• Wrigley’s EXTRA, Menulog, U By Kotex, REST Industry Super, Lindt sign on
The television, online and social media phenomenon The Bachelor Australia returns next week with new and returning sponsors joining a season filled with romance, roses, surprises and drama.
Ten has announced that Wrigley’s EXTRA, Menulog, U By Kotex, REST Industry Super and Lindt are on board to help deliver the series across all platforms.
The Bachelor Australia season 4 starts 7.30pm on Wednesday, 27 July and follows Richie Strahan from the highly successful first season of The Bachelorette Australia as he continues his quest to find true love.
Ten director of revenue and client partnerships Rod Prosser said: “The Bachelor Australia is the show that gets the whole of the country talking. This year we’re thrilled to once again welcome some of Australia’s biggest brands on board one of the most exciting shows on Australian television.
“The Bachelor Australia offers clients significant and seamless integration opportunities in a show that keeps getting bigger and bigger. After growing 6% in 2014, The Bachelor Australia’s audience increased another 25% last year.
“A smash hit across all screens, the show had 16.8 million video views on tenplay last year, up 19% on 2014, and 28.6 million Twitter impressions. The Bachelor Australia dominates the conversation online and offers brands truly engaging content that grips audiences across all platforms.”
Multi Channel Network content and brand partnerships director Tania Jones said: “We’re thrilled to once again see a collection of leading Australian brands come on board and support The Bachelor Australia this year. It’s yet another example of Network Ten’s pedigree of broadcasting reality formats that create powerful television and strong multchannel opportunities for partners.
“The Bachelor Australia Season 4 offers our sponsors a truly integrative experience that brings their brand to life within the property and beyond the screen.”
Wrigley Pacific marketing director Alison Levins said: “We are excited to be sponsoring The Bachelor Australia for the second year running. EXTRA believes in helping consumers to be at their best so that they have the readiness to make the most of their moment. The sponsorship will enable us to emotionally engage with viewers, demonstrating the important role EXTRA plays to date with confidence – a perfect fit with The Bachelor Australia.”
Menulog head of brand and communications Melissa Grech said: “We are incredibly excited to partner with The Bachelor Australia Season 4 this year, together they are the perfect match for a great night in. We’re looking forward to watching every week with the rest of Australia to see how the Bachelor finds his perfect match as well.”
U By Kotex senior brand manager, Fiona Kelly, said: “We’re excited to be sponsoring The Bachelor Australia this season. This was one of the most talked about shows last year for our consumers! Our consumers will be happy that Richie is getting his chance to find love and we look forward to him finding a strong, unique, bright, independent soulmate.”
REST Industry Super general manager brand, marketing and communications Mary Atley said: “Our aim is to build our brand through an integrated marketing approach and choosing the best media vehicles that help us connect with our younger members. The Bachelor Australia provides a great platform for REST to engage with our members in a fun way, whilst reinforcing the benefits of being with REST, just like being with the right partner in life.”
Lindt marketing director Andrew Curran said: “We are delighted to support Richie on his journey to find love, and what better way than combining romance with Lindt Chocolate.”
Hosted by Osher Günsberg, The Bachelor Australia will follow Richie as he embarks on a once-in-a-lifetime experience to find the woman of his dreams.
The Bachelor Australia Season 4
Premieres Wednesday, 27 July At 7.30pm
Continues Thursday, 28 July At 7.30pm