Independent media agency TFM Digital has partnered with News Corp Australia to present the inaugural “The Strategy Sessions” event in Brisbane to highlight the critical role that both groups play in shaping successful brand strategies.
TFM Digital CEO and managing director Taylor Fielding said the inaugural upfront style event was an opportunity to arm industry professionals with the latest insights, trends and tactics in light of the pressing economic concerns currently impacting brands.
“We’re excited to launch The Strategy Sessions in partnership with News Corp to highlight the challenges shaping the marketing landscape over the next 12 months, and the integral role of brand spend in achieving long-term sales growth,” he said.
News Corp account manager Alexander Mundy said TFM’s focus on franchise and multi-location site businesses made them the perfect partner for the event and provided an opportunity for the publisher to support with consumer trend reports, unveil innovative approaches and offer reassurance to brands.
“It is critical to invest in strategic marketing initiatives, so we’re here to empower brands with strategic insights and innovative solutions based on real-time research,” he said.
The event, which had 90 people in attendance virtually and in person at News Corp’s Bowen Hills office in Brisbane, shared actionable strategies and industry insights, with the importance of brand spend consistently discussed as a non-negotiable for longevity in the current economic climate.
5 key takeaways from The Strategy Sessions:
• Marketers need to continue to spend on brand to maintain momentum after the downturn is done.
• Brands need to position themselves as an essential in the lives of their consumers, and brand loyalty is up for grabs.
• Ensure you have a strong measurement framework in place from brand uplift studies to complete customer journey and conversion tracking. This will allow a better understanding of the consumer journey, make informed decisions in real time and deploy budgets to measure and attribute more effectively.
• Work with partners who can effectively boost your brand and align to your target audience.
• There is compelling evidence and reasoning for brands to allocate resources and budget towards engaging Gen Z on TikTok because of its potential to capture attention and build meaningful connections.