Ten launches tenplay for the fourth generation Apple TV

Users will be engaged further through unique show trivia facts appearing while videos load

Ten has launched the tenplay app on the fourth generation of Apple TV, meaning users will now be able to access content from TEN, ELEVEN and ONE on-demand.

Displaying an engrossing image-rich design, users will be engaged further through unique show trivia facts appearing while videos load.

Ten general manager, Digital, Liz Baldwin, said: “Available any time and for free, the tvOS app follows tenplay’s successful launch on Apple TV last year, which has already proved to be one of our most popular digital platforms. The new app offers a beautiful user-friendly experience, delivering smooth entry to video playback via new features, including next episode auto play and a ‘continue watching’ function.”

tenplay spans 12 digital platforms and is part of Ten’s “TV Everywhere” strategy, which puts viewers in control of how they watch Ten’s hit shows, when they want to watch them and on whichever device they want to watch them.

Over the past year, the numbers of unique visitors to tenplay grew 14% to more than 24 million and the number of video segment views jumped 26% to more than 223 million. Last month, tenplay achieved a record 33 million video segment views in just one month.

The tenplay app is available now for free in the App Store on Apple TV.

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