Mid­year TV report card: TEN grows audience in 2016

Ten have unveiled their half year report for 2016, revealing Ten has grown its audience.

TEN Grows In 2016.
Network Ten First Half 2016 Audience Report. Weeks 1 To 26, 2016.

  • TEN: The Only Primary Channel That Is Growing.
  • TEN: Biggest Prime Time Audience Since 2012.
  • TEN: Best Commercial Shares In 25 To 54s, Total People Since 2011.
  • Network Ten: Best Commercial Share In Total People Since 2012.
  • tenplay: Video Views Up 9%, Video Unique Visitors Up 18%.

Network Ten delivered strong results across all delivery platforms in the first half of 2016, with the main TEN broadcast channel and the online catch-up and streaming service both increasing their audiences.

TEN was the only commercial primary channel to increase its primetime audience during the first half, adding 1% more viewers compared with the same period in 2015.

TEN achieved its biggest primetime audience since 2012 and its highest commercial shares among total people and people aged 25 to 54 since 2011.

The main channel also grew its audience in 34 of the 63 half-hour blocks in primetime each week, thanks to the success of key programs such as the KFC Big Bash League, I’m A Celebrity… Get Me Out Of Here!, MasterChef Australia, Have You Been Paying Attention?, The Project, Gogglebox, Family Feud, All Star Family Feud, The Living Room, Shark Tank, Australian FIA Formula One World Championship 2016 Race, NCIS and The X-Files.

Network Ten (TEN, ELEVEN and ONE) achieved its highest commercial share (25.3%) among total people since 2012. The network ended the first half with a 25 to 54s commercial share of of 28.9%.

Tenplay recorded a 9% increase in video views during the first half of 2016 and an 18% jump in video unique visitors. The number of downloads of the tenplay app reached 2.72 million.

Network Ten Chief Executive Officer, Paul Anderson, said: “In 2015, TEN was the only commercial primary channel to increase its primetime audience and we have retained that title in the first half of 2016.

“Thanks to a clear strategy of investing in fresh and innovative prime time content and expanding our digital media business tenplay, our audiences are growing across all platforms and we are outperforming our rivals.

“Our content is winning new fans, from the KFC Big Bash League at the top of the year – which increased its capital city television audience by 26% – to the current season of MasterChef Australia, which ranks number one in its timeslot in total people, 25 to 54s and
under 55s,” he said.

The first-half 2016 audience numbers include total audience figures for Network Ten shows, that is, covering television, television catch-up and online catch-up viewing.

Chief Programming Officer, Beverley McGarvey, said: “The introduction earlier this year of online catch-up viewing [or VPM] data and the expansion of television catch-up viewing data from seven days to 28 days means we now have a clearer and more robust picture of the total audiences of our content, across television and online platforms.

“The new data clearly demonstrates that the reach and impact of our content is much greater than the overnight television audience numbers indicate.”

Ms McGarvey said the success of the KFC Big Bash League, I’m A Celebrity… Get Out Of Here!, MasterChef Australia and other key local productions had underpinned Network Ten’s results in the first half.

“Our strong content lineup will continue in the second half of 2016,” she said.

“The highly anticipated new season of Offspring starts on Wednesday, 29 June and the second series of our family entertainment hit The Great Australian Spelling Bee begins on Sunday, 17 July.

“That is just the start. Coming soon to TEN are new seasons of the proven hits The Bachelor Australia, The Bachelorette Australia and Gogglebox, big sporting events such as the Supercheap Auto Bathurst 1000 and the Bledisloe Cup, and the engaging, must-watch new drama series The Wrong Girl,” Ms Garvey said.

“TEN will also introduce two of the biggest television events of 2016: Brock, the eagerly awaited two-part story of the Australian sporting legend, and the spectacular new family entertainment series Australian Survivor.

“And starting in December, TEN will bring Australians the summer television sensations that are the KFC Big Bash League and the Women’s Big Bash League,” she said.

In the first half, TEN accounted for seven of the 10 most-watched US drama series on Australian commercial television (including the top two); three of the five most-watched game shows; three of the 10 most-watched reality series; and three of the 10-most-watched local lifestyle programs.

First Half 2016 Highlights

TEN

    • Primetime audience up 1% in total people compared with the same period in 2015.
    • The only commercial primary channel to grow its total people audience in the first half of 2016.
    • Biggest primetime audience since 2012.
    • Total people audience increased in 34 of the 63 primetime half hours each week compared with 2015.
    • Highest commercial share in total people since 2011.
    • Highest commercial share in people 25 to 54 since 2011.

Network Ten (TEN, ELEVEN and ONE)

      • Primetime commercial share in 25 to 54s in the first half: 28.9%.
      • Primetime commercial share in under 55s in the first half: 28.6%.
      • Primetime commercial share in total people in the first half: 25.3%, up from 24.9% in the same period in 2015.
      • Highest commercial share in total people since 2012.

ELEVEN and ONE

      • #1 multichannel combination in the first half in daytime in 25 to 54s and total people.
      • ELEVEN: #1 multichannel in daytime in the first half in its target market of 16 to 39s, plus in total people.
      • ONE: #1 multichannel in daytime in the first half in its target market of men 25 and older. #2 in total people.
      • ONE: daytime audience up 74% in total people and 64% in men 25 and older compared with the same period in 2015.

TEN-first-half-2016-2Ten-Top-20-Total-Audience

Ten-Top-Online1Ten-Top-Online2
Tenplay

  • 82.4 million video views up, 9% on same period in 2015.
  • 11.1 million unique visitors, up 1% on same period in 2015.
  • 5 million video unique visitors, up 18% on same period in 2015.
  • 2.72 million downloads of the tenplay app since launch in September 2013.
  • MasterChef Australia: 14.99 million video views so far in 2016, up 7% on same period in 2015.
  • Neighbours: 10.19 million video views so far in 2016, up 33% on same period in 2015.
  • I’m A Celebrity…Get Me Out Of Here!: 4.9 million video views, up 20% on same period in 2015.

Social Media

  • 175 social media channels, with 11.95 million followers.
  • MasterChef Australia: 1.5 million Facebook “likes”; 5.89 million weekly total post reach on Facebook.
  • MasterChef Australia: 151,000 Instagram followers, up 16% from 130,000 when the 2016 series started on 1 May.
  • I’m A Celebrity… Get Me Out Of Here!: 6.1 million weekly total post reach on Facebook, up 143% on 2015.
  • I’m A Celebrity… Get Me Out Of Here!: 148,870 Facebook “likes”, up 66% from 89,256 when the 2016 series started on 31 January.

Content Highlights
TEN: Local Programs
Total audience covers TV, TV catch-up and online catch-up viewing.
Audience growth and timeslot placement statements below are based on TV audiences only.

I’m A Celebrity… Get Me Out Of Here! – Opening Night: 1.4 million total audience. #1 in its timeslot in 25 to 54s, under 55s and total people. Up 12% in total people, 9% in 25 to 54s and 6% in under 55s compared with 2015 Opening Night.

I’m A Celebrity… Get Me Out Of Here! – Welcome To The Jungle: 1.15 million total audience. #1 in its timeslot in 25 to 54s, under 55s and total people.

I’m A Celebrity… Get Me Out Of Here! – The Winner Announced: 1.13 million total audience. #1 in its timeslot in 25 to 54s and under 55s, #2 in total people.

I’m A Celebrity… Get Me Out Of Here! series average: 801,000 total audience. #2 in its timeslot in 25 to 54s, under 55s and total people. Up 24% in over 55s and 6% in total people compared with 2015 series average.

I’m A Celebrity… Get Me Out Of Here! – Finale Night: 770,000 total audience. #2 in its timeslot in 25 to 54s, under 55s and total people.

I'm-A-Celebrity

MasterChef Australia – Launch: 1.15 million total audience. #1 in its timeslot in 25 to 54s and under 55s. #2 in total people. #1 in Melbourne and Perth in total people.

MasterChef Australia series-to-date average: 1.07 million total audience. #1 in its timeslot in 25 to 54s, under 55s and total people.

Have You Been Paying Attention?: 801,000 total audience. #2 in its timeslot in 25 to 54s, under 55s and total people. Up 21% in total people, 16% in under 55s and 10% in 25 to 54s compared with the same point in 2015.

Gogglebox: 722,000 total audience. Up 24% in total people, 22% in 25 to 54s and 19% in under 55s compared with series 1 in 2015. #1 in its timeslot in 25 to 54s and under 55s.

Shark Tank: 623,000 total audience. #2 in its timeslot in 25 to 54s, under 55s and total people. #1 in Melbourne, Adelaide and Perth in 25 to 54s and under 55s.

All Star Family Feud: 596,000 total audience. Lifted TEN’s timeslot audience by 22% in total people, 10% in under 55s and 5% in 25 to 54s compared with the same nights in 2015.

Territory Cops: 552,000 total audience. #2 in its timeslot in Melbourne and Brisbane in over 55s.

The Living Room: 551,000 total audience. #2 in its timeslot in under 55s and women. #1 in its timeslot in Perth in 25 to 54s.

Bondi Rescue: 547,000 total audience. #2 in its timeslot in Perth in 25 to 54s.

Family Feud: 542,000 total audience. #2 in its timeslot in Adelaide and Perth in under 55s. #2 in Adelaide in 25 to 54s.

2016 Melbourne International Comedy Festival Gala: 527,000 total audience. #2 in its timeslot in 25 to 54s, under 55s and total people. #1 in Melbourne in 25 to 54s and under 55s.

Long Lost Family: 522,000 total audience. #2 in its timeslot in women over 55. Lifted TEN’s timeslot audience by 15% in total people, 11% in 25 to 54s and 10% in under 55s compared with the same nights in 2015.

TEN: News and Current Affairs
Total audience covers TV, TV catch-up and online catch-up viewing.
Audience growth and timeslot placement statements below are based on TV audiences only.

The Project 7pm: 568,000 total audience. #2 in its timeslot in men 25 to 54. #1 in its timeslot in Melbourne in under 55s. #2 in Melbourne, Adelaide and Perth in 25 to 54s. Up 10% in Perth, 6% in Sydney and 3% in Melbourne compared with 2015.

The Project 6.30pm to 7.30pm: 507,000 total audience. #2 in its timeslot in Adelaide and Perth in under 55s. Up 8% in Sydney and 7% in Perth compared with 2015.

TEN Eyewitness News First At Five: 502,000 total audience. #1 in its timeslot in 25 to 54s and under 55s. #2 in total people. #1 in Adelaide and Perth in total people.

TEN: International Programs
Total audience covers TV, TV catch-up and online catch-up viewing.
Audience growth and timeslot placement statements below are based on TV audiences only.

The X-Files: 856,000 total audience. #2 in its timeslot in 25 to 54s, under 55s and total people. Lifted TEN’s timeslot audience by 38% in 25 to 54s, 24% in total people and 21% in under 55s compared with the same nights in 2015.

NCIS: 769,000 total audience. #1 in its timeslot in men over 55. #2 in total people.

NCIS

Modern Family: 634,000 total audience. #2 in its timeslot in Sydney and Perth in women 25 to 54. On Thursdays, #1 in its timeslot in under 55s.

Red 2: 613,000 television audience. Peaked at 786,000. #2 in its timeslot in 25 to 54s, under 55s and total people.

NCIS: Los Angeles: 568,000 total audience. #1 in its timeslot in over 55s. #2 in 25 to 54s, under 55s and total people.

Madam Secretary: 565,000 total audience. #2 in its timeslot in 25 to 54s and total people.

Law & Order: SVU: 509,000 television audience. #1 in its timeslot in women 25 to 54. #2 in 25 to 54s, under 55s and total people.

TEN: Sport
Audience growth and timeslot placement statements below are based on TV audiences only.

KFC Big Bash League – Big Final Session 2: 1.31 million television audience. #1 in its timeslot in 25 to 54s, under 55s and total people. Biggest audience ever for a Big Bash Session 2. Lifts 20% in 25 to 54s, 20% in under 55s and 17% in total people compared with the 2015 Big Final Session 2.

KFC Big Bash League – Big Final Total: 1.21 million television audience. #1 in its timeslot in 25 to 54s, under 55s and total people. Biggest audience ever for a Big Bash game. Up 24% in 25 to 54s, 22% in under 55s and 20% in total people compared with the 2015 Big Final.

KFC Big Bash League – Big Final Session 1: 1.13 million television audience. #1 in its timeslot in 25 to 54s, under 55s and total people. Biggest audience ever for a Big Bash Session 1. Up 28% in 25 to 54s, 25% in under 55s and 24% in total people compared with the 2015 Big Final Session 1.

KFC Big Bash League series average – Session 2: 830,000 television audience. #1 in its timeslot in 25 to 54s, under 55s and total people. Up 25% in total people, 25 to 54s and under 55s compared with 2015. Includes Semi-Finals but excludes Big Final.

KFC Big Bash League series average: 750,000 television audience. #1 in its timeslot in 25 to 54s, under 55s and total people. Up 26% in total people, 25% in 25 to 54s and 25% in under 55s compared with 2015. Includes Semi-Finals but excludes Big Final.

KFC Big Bash League series average – Session 1: 690,000 television audience. #1 in its timeslot in 25 to 54s, under 55s and total people. Up 27% in total people, 25% in under 55s and 24% in 25 to 54s compared with 2015. Includes Semi-Finals but excludes Big Final.

KFC Big Bash League – Big Final Post-Game: 608,000 television audience. #1 in its timeslot in 25 to 54s, under 55s and total people. Up 15% in total people, 13% in 25 to 54s and 11% in under 55s compared with the 2015 Big Final Post-Game.

KFC Big Bash League series average – Post-Game: 432,000 television audience. #1 in its timeslot in 25 to 54s and under 55s, #2 in total people. Lifts 21% in total people, 18% in 25 to 54s and 16% in under 55s compared with 2015. Includes Semi-Finals but excludes Big
Final.

Women’s Big Bash League Big Final: 204,000 television audience. #2 in its timeslot in 25 to 54s, under 55s and total people. #1 in Sydney in men.

Australian FIA Formula One World Championship 2016 Race: 873,000 television audience. #1 in its timeslot in 25 to 54s, under 55s and total people.

Australian FIA Formula One World Championship 2016 Podium: 715,000 television audience. #1 in its timeslot in 25 to 54s and under 55s. #2 in total people.

Australian FIA Formula One World Championship 2016 Pre-Race: 486,000 television audience. #1 in its timeslot in 25 to 54s, under 55s and total people.

Rugby: 2016 Wallabies v. England Second Test Live: 560,000 television audience. #1 in its timeslot in Sydney and Brisbane in 25 to 54s, under 55s and total people. #2 in its timeslot across the capital cities in 25 to 54s, under 55s and total people.

Content highlights: ELEVEN
Total audience covers TV, TV catch-up and online catch-up viewing.

Timeslot placement and audience growth statements below are based on TV audiences only. Neighbours Hour-Long Episode, April 5: 302,000 total audience. #1 in its timeslot across the commercial multichannels in 16 to 39s and total people.

Captain America: The First Avenger Rpt: 249,000 television audience. #1 in its timeslot across the commercial multichannels in 16 to 39s and total people.

Premonition Rpt: 237,000 television audience. #2 in its timeslot across the commercial multichannels in 16 to 39s and total people.

Neighbours: 224,000 total audience. #1 in its timeslot across the commercial multichannels in 16 to 39s and total people. #1 regular local series on the multichannels.

Neighbours

The All New Simpsons: 156,000 television audience. #1 in its timeslot across the commercial multichannels in 16 to 39s.

How I Met Your Mother Rpt: 115,000 television audience. #1 in its timeslot across the commercial multichannels in 16 to 39s.

New Girl: 111,000 total audience. #1 in its timeslot across the commercial multichannels in 16 to 39s.

Content highlights: ONE
Total audience covers TV, TV catch-up and online catch-up viewing.
Audience growth and timeslot placement statements below are based on TV audiences only.

True Lies Rpt: 243,000 television audience. #1 in its timeslot across the commercial multichannels in men 25 and older.

The X-Files Movie Rpt: 236,000 television audience. #1 in its timeslot across the commercial multichannels in men 25 and older.

Independence Day Rpt: 236,000 television audience. #1 in its timeslot across the commercial multichannels in men 25 and older.

Car Crash Britain: 197,000 total audience. #1 in its timeslot across the commercial multichannels in men 25 and older.

Russell Coight’s All Aussie Adventures Rpt: 164,000 television audience. #1 in its timeslot across the commercial multichannels in men 25 and older.

I Am Johnny Cash: 157,000 television audience. #1 in its timeslot across the commercial multichannels in men 25 and older.

David Attenborough’s Planet Earth Rpt: 152,000 total audience. #1 in its timeslot across the commercial multichannels in men 25 and older.

2016 MotoGP Live: 107,000 television audience. #1 in its timeslot across the commercial multichannels in men 25 and older.

TEN-first-half-2016

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