Network Ten had been promising it would launch its new ten daily website in the first half of 2018 and it made good on that promise today.
The ambitious project is offering the latest and best in news, entertainment, lifestyle, food, opinion and sport content. And so far it is delivering on that promise with a wide range of content served up in bite-sized items.
The stand-alone, mobile-optimised website has a focus on short-form video, drawing on the resources of Network Ten featuring content from MasterChef Australia, The Bachelor Australia, The Bachelorette Australia, Australian Survivor and The Project.
ten daily is also the home of exclusive content from Network Ten’s on-air talent and the ten daily editorial team.
Contributors to ten daily include TEN journalists and presenters Lisa Wilkinson, Sandra Sully, Waleed Aly, Joe Hildebrand, Hugh Riminton, Sarah Harris, Angela Bishop and Matt Burke.
Day one content featured a report on bullying from The Project, a Monday morning news roundup from ten daily reporter Siobhan Kenna, reports on Marvel’s first Muslin superhero, plenty on the royal wedding and even a story about poor ratings for the A-League, an item indicating the site won’t be just puff pieces for TEN programming as the network is the FTA home of the A-League.
One feature of the site is a summary of how long each item either runs for or will take to read. While most of the content is shaped for time-poor website visitors, there are a number of items that will take close to 10 minutes to digest.
The new website joins Network Ten’s digital platform tenplay, which remains the home of multiscreen online catch-up and live streaming, and averages 2.85 million unique visitors a month (Source: Adobe Analytics, April 2017 to April 2018).
ten daily is led by executive editor Lisa Wilkinson and managing news editor Sandra Sully – plus managing editor Melinda Cornford and Network Ten general manager, digital, Liz Baldwin.
Network Ten chief content officer Beverley McGarvey said: “The heart of our business is to create compelling, premium content that connects with people across all screens.
“Ten has always differentiated itself by being brighter, younger and louder than our competitors – an ethos clearly demonstrated with ten daily.
“ten daily is the ideal platform to bring Australians brand-safe, family-friendly entertainment in an entirely new and exciting way. At the same time, it fits our strategy of building Network Ten’s audiences on different platforms,” she said.
Lisa Wilkinson added: “We are delighted to be able to present ten daily to Australia. It is very exciting to be able to expand Network Ten further into the digital space, complementing our existing home of catch-up viewing and streaming, tenplay, with smart, snackable and shareable news.
“Focusing on entertainment, lifestyle, food, opinion and sport content, ten daily provides audiences with a new and engaging way to connect with Ten programs, talent and plenty more.
“With so much fantastic Ten content already available and even more brilliant, bespoke content to come, I am certain ten daily will become a must-visit daily digital destination,” she said.
Sandra Sully said: “We have a dedicated team of professional journalists across the country who now have another platform to engage with viewers and showcase their skills, insights, and expertise with immediacy and impact.
“It’s real news in real time. Relevant issues, views and debate.”
Top Photo: Sandra Sully, Lisa Wilkinson, Melinda Cornford and Liz Baldwin