To meet the demands of the growing number of people consuming their entertainment online, Telstra is launching its first home broadband bundles with unlimited data allowances.
Telstra group executive, consumer and small business Vicki Brady said as more households connected to the NBN network, and streaming entertainment continued to grow in popularity, Australia’s demand for data was reaching new levels.
“In the past year alone, traffic carried over our fixed network has increased by 40%,” Brady said.
“Streaming entertainment content has become a way of life for Australians, with around two-thirds of us now streaming our favourite shows. We’re also using more connected devices in the home than ever before with the rise of smart home technologies.
“Not having a data limit will provide peace of mind as Australians’ data habits continue to grow. That’s why we have launched unlimited bundles for new and existing customers on our $99 and above plans.
“We’re also giving existing customers on plans under $99 a major data boost, automatically at least doubling their existing plan allowances,” Brady said.
Telstra’s data offering will roll out to customers from today, with all customers on $99 and above home broadband plans receiving unlimited data.
New customers taking up the $99 Home Internet Entertainment Bundle will receive unlimited data, the new Telstra TV, one Foxtel Now Starter pack for three months and a Telstra Gateway Frontier modem.