Telstra and Football Federation Australia sign five-year mobile rights deal

The telco will create and launch the new My Football Live app.

• Telstra has sub-licensed the FFA mobile rights from Fox Sports
• Telstra will create and launch a new My Football Live app

Telstra and Football Federation Australia (FFA) have announced a five-year mobile rights and sponsorship agreement, with Telstra securing the live mobile rights for football until 2023.

Telstra has sub-licensed the mobile rights from Fox Sports, as part of the 2016 rights deal between the FFA and Foxtel.

Under the deal, Telstra will create and launch the new My Football Live app with live matches available via the Telstra Live Pass for existing Telstra mobile customers.

The My Football Live app will be the home of news, information and video for Australian Football on mobile devices and live streaming of the Hyundai A-League and select Westfield W-League, FFA Cup and National Team games.

Joe Pollard, Telstra’s group executive of media and chief marketing officer, said Telstra was now providing a year-round live mobile sports offering across premier male and female competitions. The My Football Live app will be included in all Telstra mobile plans, providing another added benefit of being a Telstra mobile customer.

“We are the home of live Australian sport on-the-go, and on our brilliant network we are committed to making games available live, fast and data-free to as many Telstra customers as possible,” said Pollard.

“We offer live streaming of every game of the AFL, AFLW, NRL and Netball seasons, on the leading mobile network in the country – and football is now joining the family. Adding the My Football Live app gives our customers a summer offering to complement the existing AFL, AFLW, NRL and Netball Live apps that are created by Telstra,” she added.

Telstra’s sports product team is currently working with the FFA to design and build the My Football Live app and will launch this with regularly updated Caltex Socceroos editorial content and player profiles in time for the Socceroos journey to Russia in June.

Live streaming in the app will commence for key games in the FFA Cup and every game of the Hyundai A-League 2018/19 season.

The My Football Live app will include live streaming and full match replays of all Hyundai A-League games, which will be made available as a live, fast and data-free inclusion for Telstra mobile customers. In addition to Hyundai A-League games, the app will offer customers and Live Pass holders select FFA Cup, Westfield W-League, Caltex Socceroos and Westfield Matildas games, including Caltex Socceroos home friendlies and early round Asian Cup and 2022 FIFA World Cup qualification games.

The app will be free to download, with live matches being unlocked via the Telstra Live Pass. This live, fast and data-free inclusion will be available to all Telstra mobile customers.

Non-Telstra customers can purchase a $99.99 annual Live Pass, $16.99 monthly Live Pass or a $4.99 weekly Live Pass.

Top photo: Melbourne Victory celebrate their win at the 2018 A-League Grand Final

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