Ticketing, live entertainment and data analytics company TEG has announced a technology partnership between TEG Rewards and Wakoopa, the world’s leading Passive Metering company.
Passive Metering technology constantly tracks consumer behaviours across multiple devices and provides insights to interaction with selected brands, products and services.
TEG CEO Geoff Jones said the partnership with the Dutch multinational Wakoopa would reinforce TEG Rewards’ position as Australia’s market-leading online research panel and insights provider.
“Passive Metering is the cutting edge of consumer behaviour research and we are proud to deliver Wakoopa’s technology into the Australian market for the first time,” said Jones.
“The partnership is a great mix of Wakoopa’s smart technology and TEG Rewards’ expertise and agility.
“Marketing is a data-driven story in these times of rapid technological change and disruption. I am delighted that this partnership will see TEG Rewards remain ahead of the curve.”
TEG Rewards conducts its consumer research via Purkle, a rewards-based program with over one million members across Australia and New Zealand.
TEG Rewards provides its clients with access to consumers for market segmentation, behavioural data and insight generation.