The permanent 15 square metre LED screen in Brisbane’s King George Square has gotten a massive facelift. Sports and digital OOH technology company Techfront Australia and OOH media sales specialists MediaSeed have unveiled a state-of-the-art 40 square metre supersite.
The new high-resolution audiovisual asset has multiple display uses for advertisers including brand messaging, to be run in the form of a TVC, animation or static slide into the busy square.
Techfront chief commercial officer Nick Ebbeck said: “Brisbane’s KGS supersite is a testament to our commitment towards creating unforgettable and bespoke solutions for all the stakeholders.
“This incredible asset will provide consumers with engaging and enriching content, allow for councils to build and activate community initiatives, along with providing brands to seamlessly connect with their consumers for deeper, effective communication and engagement.
“Techfront prides itself on transforming the DOOH ecosystem.”
King George Square is Brisbane’s premier public square located in front of Brisbane City Hall and is in the heart of the CBD’s retail destination. It has more than 3,000 square metres of useable space.
The large format supersite can be used to amplify and complement consumer campaigns across all mediums, as well as live events held in the square. The screen can be networked to reach millions of consumers across the CBD every month, with nearby assets managed by MediaSeed – including the prominent Queen Street Mall location and Queensland’s Royal show, the Ekka.
Along with advertising, other day-to-day screen content includes council-generated content, topical and community programming and updates, live sporting and cultural events and syndicated news, weather and entertainment.