TBWA Sydney took home top honours as the creative agency of the year at the first-ever TikTok Ad Awards Australia, while Wavemaker clinched the title of Media Agency of the Year.
The awards recognised exceptional campaigns that effectively utilizsd TikTok’s platform for creativity, impact, and performance. Winning campaigns included Nike’s 1000 Victories and Hismile’s VIRAL Purple Serum, praised for their innovative approach in merging high-performance objectives with creative execution on TikTok.
TBWA Sydney was awarded for consistently going “above and beyond and is never shy about using the power TikTok has as a platform to craft innovative and award-winning campaigns that drive results for their clients.”
The full list of TikTok Ad Awards Australia winners are:
• Greatest Brand Campaign: Nike – 1000 Victories
• Greatest Performance Campaign: Hismile – VIRAL Purple Serum
• Greatest Creative Campaign: ModiBodi – I’m Dying Inside
• Greatest For Good Award: Consent Labs – #ClassifyConsent
• Media Agency of the Year: Wavemaker
• Creative Agency of the Year: TBWA Sydney
• Advertiser of the Year: L’Oréal
• For You Award: Alex Lee, global mobile user acquisition specialist – Canva
During the event, TikTok also unveiled its What’s Next 2024 Trend Report that examines key “on platform” trends for the year, emphasising the importance of creative bravery in driving impact and audience trust.
Brett Armstrong, GM global business solutions ANZ, TikTok Australia Ad Awards 2024
Brett Armstrong, general manager of global business solutions for Australia & New Zealand at TikTok, said: “Australia consistently punches above its weight when it comes to creativity and innovation. Last night was a great moment to celebrate the work our clients have brought to life on TikTok.
“We know that TikTok drives business impact for our partners, but on a personal note I’m proud of the work on platform that also drives positive social change. We look forward to supporting brands and agencies to do even bigger and better next year”.
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