Taste.com.au launches Great Aussie Eating Survey

Study aims to reveal perception vs reality: time to get real about healthy eating

News Corp Australia’s leading food brand taste.com.au has launched the Great Aussie Eating Survey across taste.com.au and the News Corp Australia Sunday mastheads.

Running for four weeks the Great Aussie Eating Survey has been designed to discover the nutritional health status of Australia. The study, now in its third year, will provide a look at the gap between respondents’ perception of the health of their diet against reality, based on the key nutritional food groups.

Every respondent will receive a free personalised health report and diet score, along with a recommended meal plan.

Taste.com.au editor-in-chief Brodee Myers-Cooke said: “Taste.com.au has influence on millions of meals every year and we want to use this position to improve the diet of the nation. To do this we are making healthy eating accessible and easy for everyone.

“Each year, we’ve seen Australians are not as healthy as they think they are. The survey has found that fewer than one in 10 people eat the recommended serves of both fruit and vegies each day, and more than 80% of Aussies regularly eat highly processed takeaway foods, such as meat pies, hot chips and muffins.

“With the support of the wider News Corp Australia network this year we want to encourage as many people as possible to take the survey so that we capture a true picture of the eating habits of the nation. I’m really looking forward to seeing what the study will reveal.”

The state-by-state survey insights will be used to fuel the expansion of taste.com.au’s multiplatform initiative Eat Real from January 2019. Eat Real, launched in early 2018, aims to break down the perceived barriers, myths and misinformation to healthy eating. It is about making healthy eating easy for everyone and creating a positive healthy food movement that changes and improves the way Aussies eat.

The Great Aussie Eating Survey is now live and will run until Sunday December 2.

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