Agencies are increasingly focused on streamlining workflows and driving transparency, according to Tangram.
The consultancy for the creative industry spoke to agency leaders about how they’re optimising processes for long-term success in its latest playbook, Future-Proof Your Agency: 12 Ops and Finance Trends to Track in 2025.
Among the leaders the consultancy interviewed were Caroline Williams SVP, head of EMEA agency operations at George P. Johnson.
Helen Johnson, founder and managing drector of Tangram. Johnson said it’s an essential guide designed for agencies looking to master the latest operational and financial strategies.
“With this playbook, we aim to empower agencies to adapt and innovate,” she says. “After over a decade working with both large networks and independent agencies, we’ve identified the common pitfalls that can really hold progress back.
“But we’ve also seen some fantastic agencies and brilliant people who have truly nailed it. An incredible example is Caroline, who is leading the way in our industry.”
Helen Johnson
Williams said: “It’s no longer just about doing more with less; it’s about doing better with what you have. Agencies need to ensure they have the right processes to drive results. I’ve shared how we’ve successfully done this at George P. Johnson and how we’re rolling this out on a global scale.”
Johnson added: “Our goal with this playbook is to empower agencies to adapt and innovate.
“We’ve been working with large networks and indies for over 10 years and we’ve identified the common pitfalls that can hinder progress. We hope the playbook inspires agency leaders and highlights the unsung heroes in finance and operations – the backbone of any successful agency.”