Originally hailing from Queensland, she started her career on the Sunshine Coast with Seven Local News, before stints with Sky News and Channel Nine where she first made her name with League fans as part of Wide World of Sports (WWOS).
While with the Nine WWOS team, Sampson was able to cover sport with Nine News Sydney, hosting Nine’s Friday Night Football and she was a regular sideline commentator on Nine’s rugby league coverage. This lead to her hosting her first NRL Finals coverage in 2015, The Sunday Footy Show, and being the first female to host State of Origin coverage.
Despite this experience, Sampson claims to still get nervous every time she goes on camera and remains an openly bias Queenslander who unabashedly tips the Brisbane Broncos and the Maroons to take home their respective silverware this year.
Despite her success at Nine where she was part of a diversified team of sports broadcasters, Sampson moved to greener pastures when she joined Fox League. Although she said she has nothing but good memories from her time at Nine and still stays in touch with colleagues. She is married to a former Nine colleague Chris O’Keefe.
“I had wonderful friends at Channel Nine and still remain friends to this day,” she told Mediaweek. “Then coming across to Fox it just broadened our friendship group. We are a pretty tight knit crew, there is a lot of energy, a lot of shenanigans, but we all adore working together, and we have very good chemistry and are very positive about the game.”
One of the key successes of Sampson’s work to date has been spearheading League Life, Australia’s first all-female weekly sports panel show with Lara Pitt, Jess Yates and Hannah Hollis. The 30-minute show tackles topical discussion and debates the key issues facing the game as the women offer their unique views and perspectives. Sampson says that she feels lucky to be able to work on the program.
“We are very lucky at League Life to work with smart sophisticated women who love Rugby League, and there is certainly plenty for us to talk about in terms of the game and where we are heading.”
Sampson says that one of the keys to performing your best in such a competitive field is preparation.
“My prep on a game day would begin around 9am, I read everything I can, I read the papers, I read online, then I make a few calls, see who is around the clubs and see if there is anything that we’ve missed.
“Then I’ll start writing the run down, so usually my prep takes three or four hours.
“People believe we have it all written down in front of us, or on auto cue or someone speaking into our ear, it’s none of that…we actually have to do the work.
“I’m genuinely interested and out of respect to the legends, the champions, the premiership winners and the immortals, out of respect to them we want to have the best discussions, so I have to be on my game if I want to keep up.”
When quizzed by Mediaweek about what other content on Fox League she is looking forward to this year she nominates the boys on Thursday nights.
“From what I’ve heard Matty Johns, Nathan Hindmarsh and Bryan Fletcher have been outrageous, so that will be something that has everyone talking.”
You can catch Sampson on the NRL 2019 cover on Fox League and Wednesday nights at 7.30pm for League Life.