Troy Townsend: “It’s exciting to partner with the world’s largest online grocery retailer and help integrate the entire business around its Retail...
PwC predicts the retail media sector will hit $3 billion by 2027.
Nick Hinsley: "Customer success is about anticipating challenges and proactively delivering solutions to boost customer satisfaction and retention."
The news comes after Zitcha announced its partnership with US-based Venvee last month.
Forsyth joins after more than eight years working in major adtech businesses including Yahoo, The Trade Desk, and Vistar Media.
The partnership will give retailers and brands an actual view of the impact of digital screen advertising in premise.
The retail media platform also works with Coles Group in Australia and The Warehouse Group in New Zealand.
The platform works with retailers in seven countries, including Australia's Coles Group, NZ's The Warehouse Group, and Canada's Peavey Mart.
Troy Townsend: "The potential of in-store retail media is huge and yet still relatively underutilised by retailers and brand advertisers"
This partnership will enable brand advertisers to connect with off-site audiences across Facebook and Instagram at scale
Gavin Cachia: "The addition of Zitcha reflects our commitment to provide a comprehensive, data-driven retail media platform for partners."
Troy Townsend: "Personalisation is not just a fleeting trend; it's a strategic imperative for success"
“Pinterest advertising is a cost effective way to increase brand awareness and engagement."
Zitcha has been appointed by Peavey Mart
