McDonagh will leave the agency on June 28.
Zenith CEO Nickie Scriven: 'Marketers need to focus on how their ecosystems are optimised.'
Taylor brings more than 17 years’ experience working in senior media roles.
• Global advertising confidence rising rapidly, 4.6% growth forecast for 2018
Karen Halligan is a former managing director of Zenith
Both appointments are effective from January 2018
Programmatic trading has evolved far from its roots
Swayn has been a group business director at Zenith Sydney for the past two years
Digital will continue to be the key growth driver in Australia
"ROI is just more than return on investment"
Radio remains only traditional medium to continue to see consumption growth
Zenith says the approach has three key client benefits
Kay joined Zenith in 2015
The new leadership will be responsible for driving growth and innovation of their respective media brands
