• Tonelli will move into his new position in January 2023
• Baker moves up from her position as national head of investment
• His promotion comes after almost four years as Brisbane general manager
• The creation of a co-branded online content hub is a brand first for H&M in Australia
• OTC adspend expanded by 6.8% in 2020 while the market as a whole shrank by 3.5%
• In Australia, adspend is set to grow 5% next year
• Brands will have to refocus their communications on different audiences
• Junior recruits are seeking variety and progression early in their career
• The campaign will run throughout November
• Both will commence in August
Digital ad share climbs, ecommerce and online video fuel growth, TV ad cost rises
• The ‘Demand Different’ campaign runs until July
• The event was presented and moderated by Zenith Australia CEO, Nickie Scriven
• Heitkamp moves from her current position as Sydney strategy director
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