"No amount of great media can perform well if creative is mediocre"
"It's a true integration and playing into that digital native mindset.”
Its remit includes supporting the business' refreshed focus as a media solutions partner for premium clients
As VP head of APAC at Yahoo!, Sigaloff was responsible for launching Yahoo! in Australia and New Zealand
They study found 66% of APAC and 59% of Australian Millennials and Gen Z looking forward to the metaverse
Adam Singolda, founder and CEO of Taboola: "We're excited to officially embark on this journey with Yahoo"
Scope3 make it easy for anyone buying through their platform to factor carbon into every business decision
The new partners, including Alliant, AdPredictive, and Tealium, add power to the platform and support for Yahoo ConnectID
Yahoo is the fifth largest internet property on earth with 900 million monthly users
The partnership is expected to generate around $US1 billion in revenue
These appointments come amidst growing demand for Yahoo’s ad tech product solutions and services
• "If you're in the digital marketing world, you get used to change"
• "Sebastian and Lani embody the spirit of Yahoo."
• The Whitelion pitch-off winners will travel to Advertising Week New York
