The solution will allow advertisers to better target and measure the omnichannel performance of their campaigns across CTV environments.
Artifact will be integrated into the Yahoo ecosystem, ending its operation as an independent app.
The academy will engage 30 participants with in-depth workshops led by industry-leading experts.
"Advertisers are looking to easily and accurately test solutions."
Elizabeth Herbst-Brady: "With Yahoo Blueprint, advertisers always hold the reins."
Elizabeth Herbst-Brady: "We strongly believe in authenticated addressability."
Dan Richardson: "Data collaboration is essential"
The report also outlines how advertisers can optimise targeting and increase brand awareness
John McNerney: “Our strategy for 2024 is bold. It’s forward-focused."
Elizabeth Herbst-Brady: "Becoming carbon neutral is an industry-wide challenge"
Elizabeth Herbst-Brady said: "We're focused on supporting the industry's dynamic needs, offering trusted paths to premium supply"
Belinda Grant-Geary: "My main aim is to tell the stories that matter the most to Australians, particularly in these challenging times"
Dan Richardson: "Brands can’t rest on their laurels"
John McNerney: "Roles are evolving and jobs becoming more efficient - not necessarily being replaced, but learning new skills"