Andrew Hicks: 'Christmas campaign reflects on the enduring traditions that have shaped our connection with Australian communities.'
The ACCC estimates that Woolworths and Coles sold tens of millions of the affected products and derived significant revenue from those sales.
The new season is also sponsored by Kaboodle Kitchens and Sensodyne.
"It's more than just a sponsorship. It's about supporting the health and wellbeing of all Australians."
Woolworths joins Allianz, Stan, Toyota Australia and Patties Food Group as partners in the DOOH network.
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
He will be succeeded by the current managing director of WooliesX, Amanda Bardwell.
The most valuable broadcaster was the Nine Network
YouGov's findings highlight the top brands in Australian Christmas advertising this year.
Woolworths: "We’re thrilled to be involved in this season of My Kitchen Rules"
• Two new mixes have just been released – a Tiramisu Brownie and an updated Carrot Cake
Woolworths has maintained its spot as most valuable brand in Australia for the third consecutive year
• Listeners will hear an increase in music from Australian musicians
Just two media brands in Top 100, but neither made the Top 50
