"The way agency business is increasingly undertaken raises the question of whether it is potentially misleading and deceptive for agencies to present...
In pitches, "agencies readily discuss AI and its benefits [but] the tangible proof points at this stage are few and far between."
"Marketing and advertising are a young person’s game. And the data proves it."
"A new fear has crept into the media buying relationship: FOFO – fear of finding out."
"Many marketers and their agencies are missing a significant opportunity to engage an audience beyond an immediate transaction."
There are five weeks until International Women's Day on March 8
"Both are important, depending on the context, but they are not always equally important."
What type of art and science is relevant to marketing? And are they being applied in the appropriate way?
Agencies love to be the top of any New Business Table, even if it is possibly costing them money to be there
