The merger was first announced in March, along with whiteGREY CEO Lee Simpson's departure.
The brand revival precedes the 30th anniversary of National Bandanna Day, a milestone event that has raised over $35M for young Australians...
"An instrumental role in shaping the region’s perceptions."
Chad Mackenzie: "It's actions like this that really make you believe."
Lee Simpson: "This is a critical role for us and one we’ve considered carefully."
Lee Simpson: "We look forward to working closely with Chery in creating a distinctive brand experience through digital channels"
"I can't wait to see what growth in brand value and elevating customer experience we can achieve through brand design"
"My true passion lies in collaborating with my team and our clients to identify solutions"
Agostinho has held senior creative roles with VMLY&R In Dubai and UAE was creative art director at TBWA Dubai
• whiteGREY Positive helps organisations respond to the demand for sustainable progress
• Kaufman joins after more than two years with The General Store
• Jono joins whiteGREY from The Monkeys/Accenture Interactive
• The agency was also named WP Engine's top-performing 2021 agency in Australia
• Both McGrath and Catanese are graduates from AWARD School
