Success begins with a well-thought-out plan
Researchers analysed campaigns from 861 brands and over 5,000 influencer marketing posts
Providing people with hands-on experiences with products can supercharge customer engagement
The top 10 bad influence pitfalls
More than 99% of consumers look to online reviews before making purchases
TikTok is seen as more than just a social platform – it's a link to culture and consumers
The first episode is hosted by Sharyn Smith, founder and director of Social Soup
