"Strategies need to be more imaginative and ambitious, and research needs more respect and reality."
James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"
Alex Brownsell said: "CTV ad spend is growing, but not as fast as one might expect"
Amy Rodgers: "The winners of this category are unquestionably creative and now awarded for their effectiveness too"
Stephanie Siew, WARC, said: “Behaviours are shifting as consumers learn to live with long-term unknowns"
“Marketing Mix Modelling is really helping us look at the next level, at both macro and micro channels in each category."
The white paper outlines a new three-step framework to help brands develop a culture of creative impact to unlock growth
Pank: "Our mission is to save the world from ineffective marketing"
John Bizzell said: "This outstanding collection of work from around the world sets a new benchmark for effective marketing”
"As trading conditions improve in digital advertising, YouTube can expect to see revenue growth improve"
75% of marketers plan to increase their ad spend on TikTok this year
WARC found it is becoming harder for content-creating publishers to remain competitive against data-rich performance channels
Generation Z spends 67.7% of total media time with digital channels, according to the new data
• Ad spend in the video streaming sector is set to grow faster than the total ad market
