Growth of the streaming first audience significant and accelerating, says Nine’s Richard Hunwick
VOZ and Total TV: Seven’s Natalie Harvey explains how buying is becoming channel agnostic
Gareth Tomlin: General Manager, Data, Insights and Analytics, Paramount ANZ
• Only one of the top 10 programs wasn’t tied to a sporting event this year
• Media agencies are now getting their hands on the Total TV numbers
VOZ brings together broadcaster content viewed on TV sets (OzTAM and Regional TAM TV ratings) and connected devices
Milestone moment for commercial TV with deeper insights for advertisers
• OzTAM explains reason for delay: “More complex than we ever could have imagined”
'TV is the ultimate loud-speaker and continues to hold the crown as the best way to reach the widest possible audience.'
