CSA is Havas Media's global data and technology consultancy dedicated to helping clients understand and meaningfully activate customer data to optimise growth.
Long told Mediaweek his focus will include "deeply think[ing] through how we best rebuild the strategy and planning products."
Virginia Hyland - who joined Havas when she sold her own indie to the holdco - said the acquisition will bring scale....
Virginia Hyland: "Marketers are feeling the loaded pressure from their businesses to do more with the same or lower budgets, do more...
Villella has started in the role, based in Sydney and reporting to Candice Veasey.
The agency's remits for both brands cover media strategy, planning, buying, digital performance and search.
