Vanessa Lyons
Showing 1 - 10 of 33 results
Bridging the gap: ThinkNewsBrands is lifting the curtain on journalism
CEO Vanessa Lyons explains why trust, verification and news environments matter more than ever for audiences and brands.
by Vanessa Lyons – Aug 18, 2026
ThinkNewsBrands calls for rethink of keyword blocklists
Vanessa Lyons says automated brand safety tools can block ads from trusted journalism and reduce campaign opportunities.
by Staff Writer – Jul 24, 2026
ThinkNewsBrands pulls back the curtain on Australian newsrooms
The initiative explains how journalists research, verify and produce news amid growing concern about misinformation.
by Staff Writer – Jul 16, 2026
Nine launches ‘The News Effect’ to push premium journalism
Nine Publishing has unveiled ‘The News Effect’, a video series pitching the value of premium journalism to advertisers.
by Duane Hatherly – Apr 28, 2026
“If it bleeds, it leads” is failing: Denmark’s Ulrik Haagerup at the National Press Club
Audiences are avoiding the news, but ‘constructive journalism’ offers a real solution for Australian media publishers.
by Duane Hatherly – Mar 19, 2026
News Nation report: Australians trust news over socials
ThinkNewsBrands' most recent data reveals that Australians crave real journalism.
by Duane Hatherly – Mar 4, 2026
ThinkNewsBrands urges marketers to back journalism on World News Day
Vanessa Lyons: 'In today's world, where reputation and social licence are so important, news offers effective, brand-safe environments for campaigns.'
by Natasha Lee – Sep 29, 2025
Who do you believe? News publishing outperforms social media in reach and trust
Vanessa Lyons: 'This latest audience data underscores the legitimate, addressable reach news publishing offers advertisers, along with a wealth of brand and content options to connect with consumers.'
by Alisha Buaya – Aug 18, 2025
News publishing now reaches 98% of Australians, Roy Morgan data finds
Vanessa Lyons: 'The breadth and depth of content and engagement offered by news publishing brands truly sets them apart.'
by Mediaweek Admin – May 19, 2025
ThinkNewsBrands, Roy Morgan and Ipsos join forces to streamline news audience data
Vanessa Lyons: 'The move aims to reduce media planning complexity and confusion for the industry.'
by Natasha Lee – May 7, 2025
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