News Corp's Michael Miller, SWM's Jeff Howard, ThinkNewsBrands Vanessa Lyons were among the industry leaders who backed the government's plans.
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Vanessa Lyons moderated the discussion between Amanda Gordon, AM, Kerry Warren and Kathryn Illy.
The tour comes as the news publishing media industry has been recognised for recycling leadership under the National Environmental Sustainability Agreement.
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‘Advertisers should have the correct facts…it is not a risk to place ads amongst hard news’, ThinkNewsBrands CEO Vanessa Lyons
Readers don’t scroll past the news, but engage with multiple content categories
Vanessa Lyons calls the initiative "a critical step forward."
"This is a categorical misrepresentation that is stunning from the leader of a media agency in control of over USD$60 billion of...
The report shows over half of Australians (51%) are accessing news more than once a day, a 3pp increase from last year.
Vanessa Lyons: “Advertisers can access any audience they’re after via Total News Publishing.”
"We are still talking about print and the physical printed paper when news is now a much more omni-channel concept.”
The event will be held on the Gold Coast on 8 and 9 August.
