The research found the two conventional mindsets of car buyers – Utility and Premium – are now changing.
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
"That's quite refreshing for a lot of people, if you can just be human about stuff."
Sally Kissane: "Not only is she incredible at what she does, she is an exceptional leader, and a wonderful human. We can’t...
