Kristen Hardeman: "Discussing plans with friends and family is a time-honoured dating ritual."
The campaign will run across paid, social, influencer, owned, in-app and feature in earned media.
The nationwide campaign asked Australians to vote for which regional town its “Big Rainbow” installation should live in.
Mark Van Ryswyk: "It's never been that easy and fun to share what makes you unique"
The new feature allows friends and family to asynchronously access one's Tinder profile to recommend profiles for a user
School of Swipe aims to help single Australians build confidence and be a guide on the online-to-offline dating journey
The campaign has already been launched in the US, UK, France, Spain and Germany
The contest has moved from the defunct Cleo magazine to its sister title Cosmopolitan
"Swipe right for mr right"
