Anthony Chavez: "We would introduce a new experience in Chrome that lets people make an informed choice that applies across their web...
The new Taboola and YouGov study polled decision-makers in advertising and marketing to understand their level of preparedness for cookie deprecation.
"Contextual solutions or relying on publishers first party consumer data and broader data partnerships will also likely be more adopted at scale...
Australian businesses cannot be complacent, argues TRKKN's Lockhart, and instead need to get on the front foot.
The industry reacts: "Relying on and paying for big tech is like sitting on a freeway in neutral."
Chris Brinkworth: "Instead of sleepwalking into privacy pitfalls, agencies and brands need ethical data and tag governance".
