Think TV releases new research about advertising, audience reception and sales
"TV emerged as the most efficient media channel"
The topic for this year’s panel concerns marketing and its ability to drive business growth
The total TV ad revenue market was $4.21b over the full financial year
Weaver will manage ThinkTV’s extensive research program
Advertising, marketing and media professionals are apparently out of touch
Think TV ROI study delivered to advertisers and agencies at Melbourne breakfast event
Mediaweek speaks to TV CEOs at the ReThinkTV marketing forum
Joining Mediaweek editor James Manning this week on Seven Days is MCN editor-at-largePaul McIntyre.
Alps told the forum about why she made a move from media agency PHD
“It’s prime time to rethink TV”
The report found every $1 invested in TV advertising generated a return of $1.74
The Adelaide research lab behind ThinkTV's two-year study into brands & advertising
ThinkTV has partnered with Ebiquity UK for new research project
