Milestone moment for commercial TV with deeper insights for advertisers
Total TV revenue is up 12% for the year, BVOD surges ahead by 63%
Latest Payback study examines channels with scale, less risk, plus short & long term impact
ThinkTV is engaging with finance marketers to drive positive business outcomes
Payback Series demonstrates TV’s ability to generate demand for Australian businesses
Seven’s Kurt Burnette, 10’s Rod Prosser & Lisa Squillace on sector comeback
• ThinkTV CEO Kim Portrate comments
• The DSP is expected to be operational by mid-2021.
ThinkTV has announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to...
• Total commercial BVOD minutes neared the 3 billion mark during February
“The Total TV figures represent a respectable performance in challenging market conditions for all media"
ThinkTV CEO Kim Portrate united the commercial TV CEOs for a dinner in Sydney.
The result was driven by a particularly strong performance in the FTA sector.
Karen Nelson-Field study reports on strength of video ads on mobile devices
