"We’ve loved unearthing the best sports stories Australia has never heard of.”
Tara Ford: "It’s not an exaggeration to say this is a dream come true."
Play It Safe, The Cardboard Cake, and 'Til It's Done took home metal.
Plus: DDB Sydney, TBWA\Melbourne, The Hallway, and Howatson+Company.
McPhee succeeds Hugh Munro, who left The Monkeys to launch his own creative indie agency, Rick Barry, with BMF's CCO Alex Derwin.
Mediaweek broke the news of Derwin's departure from BMF and intention to launch his own shop in April.
Tara Ford: "Great people. Great talents. We cannot wait to see the brilliant things they will do.”
Telstra's This is Footy Country came in second place, with ALDI's Good Different following in third.
Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures...
Plus: Aussie agencies winning at Clios, and the WARC ACT Good Report.
The Monkeys ranked #15 in the Best 25 Agencies Promoting Good category.
The Monkeys scored six of Australia's 14 gongs, with M&C Saatchi taking four, and R\GA, CHEP Network, Dentsu Creative, and Rumble Studios...
Australia's best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne.
Managing director Jack Mason said their additions are about "bolstering our management, while also deepening our client offering."
