• The research was conducted by Powered and FiftyFive5
• The renowned event will run from Tuesday, May 3 to Friday, May 13
• The event will explore different fields in detail, and help brands navigate the changing face of popular culture
• This research builds on the foundations laid in 2020 when Powered and The Lab launched “Unboxing a Christmas Like No Other”
• "This is almost a complete turnaround for a world governed by globalisation."
• The director of Powered, Liana Dubois talks to Mediaweek about the biggest version of the event yet
• Powered by Nine has taken over floor 22 of the Nine HQ
• The event will be on the 22nd floor of Nine’s new headquarters