The new brand direction aims to position Modibodi as an aspirational lifestyle brand.
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Gavin Chimes: "We pulled out every stop to create an immersive film unlike any you’ve seen before."
Stoddart: "We decided to let Gen Z take control in a way that felt fun, relatable and appropriately funeral-ly."
The second instalment of work, and first TVC, from +61 has dropped.
Vragalis was promoted to general manager of TBWA Sydney in 2020 before assuming the MD role in 2021.
Brent Smart: "I love how ambitious, yet simple this work is."
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account
"I think we're better at building cultures that attract great creative people.”
Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."
Bruce Mildenhall and Lexie Northcott share how Apple Watch's features saved them in unexpected situations.
Matthew Stoddart: "Another fantastical and memorable chapter to add to the story."
Renata Yannoulis: "These edges specifically point to a broader story of survivalism in a rapidly changing and increasingly chaotic world."
