Imogen Hewitt: "We all have plenty of data, so it’s about how you best use it as one of the key ingredients...
The partnership sees Arnott’s biscuits integrated throughout the season and feature activations from the show
UM has won August with its campaign for Hahn placed throughout City2Surf run
Mediaweek sits down with CEO Imogen Hewitt and CSO Caroline Hugall
Plus: her valuable start in the industry in London and advice to women who want to scale up in the industry
Hugall joins Spark Foundry with close to 20 years’ experience
The trio also discussed inspiring women-driven initiative and improvements the industry can make
The appointment follows a recent media review
Hewitt: "Do I have my eyes on the top 10? Without a doubt, I do"
Initiative and The Monkeys continue to sizzle as they again lead our Hot List
• The promotions of Osborn and Cattelain bolster the agency's investment and digital capabilities
• Hewitt spent the last 20 years in agencies in Australia and South-East Asia
• Jansen and Murray's appointments are effective immediately
• Hewitt will join the agency in December
