For marketers, that means it’s time to think less about keywords and more about influence, consistency, and the data shaping tomorrow.
Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'
People are seeking real, relatable and authentic recommendations from people they trust (often in video format!).
ChatGPT is the most used AI program, used by 72% of creators.
The new tool is designed to help creators and brands select the most effective content and drive better results.
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
'UGC is not a new concept – it’s been around since the early days of social media – but it is really...
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
Norris has been promoted to the newly-created role of head of growth and partnerships.
"What we are seeing is the evolution of social content from a commercial point of view."
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.
This process involves two main stages
