Social Soup
Showing 1 - 10 of 47 results
Social Soup appoints Emily Green as partnerships director
Emily Green joins Social Soup after roles at Buttermilk, WPP agencies and Net-A-Porter.
by Mediaweek – Jun 19, 2026
Mark Ritson is right about almost everything - that's why his influence blind spot is a problem
Sharyn Smith respects Mark Ritson enormously — but his dismissal of influencer marketing ignores the evidence he champions everywhere else.
by Sharyn Smith – Jun 12, 2026
The analogue backlash: Social Soup exposes brand community fails
The research illustrates a gap between corporate community talk and the real connections Australians crave.
by Duane Hatherly – May 29, 2026
Half of Aussie creators walk away from inauthentic brand deals, Social Soup finds
The research found 51% of creators have rejected a deal that did not feel right.
by Vihan Mathur – May 26, 2026
How a friendship forged two decades ago helped Lyndall Spooner grow 5D
Despite running seperate companies, there's never been any frenemy energy between Spooner and Social Soup's Sharyn Smith.
by Natasha Lee – Apr 13, 2026
Social Soup links with Ego Pharmaceuticals to scale influence strategy
The partnership promises a new ‘always-on’ creator program for skincare brand QV.
by Vihan Mathur – Feb 10, 2026
‘Lack of joined-up thinking’ Marketers need to rethink short-term creator campaigns
Why many are still failing to integrate creator marketing into their wider ecosystem.
by Vihan Mathur – Feb 5, 2026
Social Soup turns 18 and decides it's time to break a few more rules
For an industry built on speed and novelty, Social Soup's longevity is rare
by Natasha Lee – Nov 21, 2025
From SEO to GEO: How search has changed forever
For marketers, that means it’s time to think less about keywords and more about influence, consistency, and the data shaping tomorrow.
by Sharyn Smith – Oct 16, 2025
Major shift in search and consumer discovery highlighted by Social Soup
Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'
by Talon Editor – Sep 19, 2025
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