ChatGPT is the most used AI program, used by 72% of creators.
The new tool is designed to help creators and brands select the most effective content and drive better results.
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
'UGC is not a new concept – it’s been around since the early days of social media – but it is really...
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
Norris has been promoted to the newly-created role of head of growth and partnerships.
"What we are seeing is the evolution of social content from a commercial point of view."
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.
This process involves two main stages
Success begins with a well-thought-out plan
"Authenticity is a linchpin: its absence negates any chance of genuine influence taking place"
Researchers analysed campaigns from 861 brands and over 5,000 influencer marketing posts
