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Nine Australian top brands, creative, and media agencies were awarded for delivering some of the most engaging and impactful campaigns.
Will Easton: 'It’s essential that we remain agile and respond to evolving needs, ensuring that our approach stays relevant and effective.'
'Everything we do with our content is audience-led and the magazine and website should sit as products in their own right.'
Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure...
Alessia Taddei: 'Partnering with TikTok we saw some of the highest engagement we’ve ever seen on the brand.'
Luke Waldren: 'We're now building creator-led content into our always-on paid and organic content activity.'
These new developments on Snap comes after the platform partnered with the NFL to build excitement for Super Bowl LIX with a...
Snapchatters will engage with NFL content with AR Lenses, Live Jersey Lens and posts from creators.
Mitch Churi: 'I think what resonated with me the most was learning to trust your gut. Gutsy moves can turn out to...
Nicola Mendelsohn: 'Our priority as we enter a new era of AI-driven ad tools is to make sure we’re helping advertisers optimise...
Evan Speigel: '“In 2024, we made significant progress on our core priorities of growing our community and improving depth of engagement.'
Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for...
According to X’s filing, the WFA and its GARM initiative pressured members to pull advertising from the platform due to concerns about...
Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'
More than 50% of scams originate on social media platforms, raising significant questions about trust and accountability for marketers.
Brett Armstrong: 'This year's finalists have shown just how powerful the platform can be for advertisers.'
From platform pivots to nostalgia-fuelled campaigns, here’s how to thrive in 2025’s social media landscape.
While there’s no imminent ban in Australia, the uncertainty around TikTok’s stability is prompting brands to diversify their social media presence.
