The My AI roll out began earlier this year to the platform's community of more than 750 million monthly Snapchatters
Tony Keusgen: "We're excited to continue growing Australian content on Snapchat"
Optus Sport will host a dedicated FIFA Women's World Cup 2023 Snapchat show
"It's never been easier for creators on Snapchat to share all of their passions with their followers."
The app has announced that subscribers will soon receive access to two new features
Snapchat is leveraging the data shared with My AI to personalise advertising campaigns.
"I am excited to work with partners across the region to see the levels of growth & impact we can achieve together"
The social media platform's new offerings make it easier for advertisers to get in front of Snapchat’s unique audience
My AI will roll out to Snapchatters globally with a raft of brand new features
The updates offer the AR creator community more surfaces for their lenses to be recommended to users
The offering is made up of five features that make it easier for customers to shop with confidence
85% of Snapchatters report using the app to enhance their experience of going to see live music
The features will help creators build sustainable businesses
Evan Spiegel, Snapchat CEO: "Snapchat makes things better because it’s different"
