Snap and ReachOut will launch an in-app augmented reality (AR) experience
Carter: “I am grateful to my team, and Snap leadership for the many opportunities along the way"
Snap’s AR Landmarker tech makes it possible for creators to anchor their AR creations to iconic structures
"Extending campaigns through January isn’t just a way to save on your marketing budget — it’s also a strategy for advertisers"
By 2025, it is predicted that nearly three-quarters of the global population will be using AR
• In Australia, 65% of all shoppers cite gift giving as important
• Netflix, Andrew O’Keefe, Re, Fenton Stephens, Channel Factory, The Bachelors, Total Control
• This comes after the company posted its first-ever quarterly net profit in Q4 2021
• Involved Media, Omnicom Group, and New York Times,
• The Snapchat Generation expect more from brands, technology and themselves post-pandemic
•The campaign will encourage users globally to share an environmental pledge in AR
• Bass will be based in Sydney and report to Kathryn Carter
• Globally, Snapchat has launched a record of 490 new channels this year
• Facebook, Twitter, Snap, See-Saw Films, ABC, Kate, Tim & Joel, Bert Newton, music bubbles, HBO Max, and Peacock
