Simon Corbett
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Simon Corbett: Media agencies should invest in creative to drive results
"If reallocating a little of the media budget can deliver extraordinary results, we should be prepared to do it."
by Mediaweek Admin – Aug 8, 2024
Slingshot and The Works launch new dog food with Nine TV show
The centrepiece of the campaign is a four-part TV series on Nine hosted by David Campbell, featuring celebrity guests and dog owners like Paul Gallen.
by Talon Editor – Jun 18, 2024
Slingshot launches Creatalytics creative media effectiveness tool
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
by Mediaweek Admin – Mar 5, 2024
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