The new tool is designed to help creators and brands select the most effective content and drive better results.
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
'UGC is not a new concept – it’s been around since the early days of social media – but it is really...
Norris has been promoted to the newly-created role of head of growth and partnerships.
"What we are seeing is the evolution of social content from a commercial point of view."
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
