'While AI’s shortcuts and efficiencies contribute to business success, this reliance comes with significant risks.'
Anthony Fargeot: 'Retail Media doesn’t have to operate in isolation, and brands that integrate these insights will definitely gain a competitive advantage.'
Nicola Barnes and Sebastian Diaz shared their thoughts and opinions on the upfront with Mediaweek.
Anthony Fargeot: "Sebastian and Nate are perfectly positioned to provide the latest knowledge to clients."