"Climate Shield makes it easy to factor emissions into campaign decisions"
"We are striving for a more effective advertising industry with the least impact on the environment"
The company reports emissions measurement, compensation and reduction by organisations in media and advertising
Meltwater, DoubleVerify, Triton Digital, InfoSum, TotallyAwesome and impact.com also reveal their forecasts
The joint study revealed that 15.3% of their advertising spend is wasted on inventory that generates no value
Mediabrands is the first global media or agency holding company to partner with Scope3 at a global scale
June Cheung will lead Scope3’s expansion and strategic partnerships in the region