Sam Kelly: 'We love that Australian Pork were so up for leaning into their playful tone of voice and doing something more...
Sam Kelly: "We wanted to harness the camaraderie of in-trend community run clubs with our obsession for recovery."
"It's incredible to support young and emerging creators, as well as showing them how to succeed in this business."
"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."
“Lynx has always been about empowering guys, and that means evolving alongside them."
Sam Kelly: "The fact that one of Australia’s most decorated creatives believes in what we are building here is a huge vote...
The independent integrated agency will lead creative and activations in partnership with Mindshare and Forward PR.
The new additions will fit into newly formed business units. Sam Kelly: "I guess we’ll probably have to change our name."
