Sam Buchanan
Showing 1 - 10 of 56 results

Opportunity or threat? Indie agencies can't decide what AI is
The IMAA's 2026 Indie Census finds cautious optimism - and a deepening tension at the heart of the AI opportunity.
by Mediaweek – Jun 24, 2026

Longreach Media joins WA Government media panel
The appointment gives an independent agency a place on the WA Government’s media services panel for the first time.
by Mediaweek – Jun 22, 2026

IMAA muscles up with 35 deals as indie agencies get AI and live commerce firepower
Five new partners join the IMAA's fifth-year program, bringing AI, live commerce, and brand visibility tools to independent agencies.
by Mediaweek – Jun 4, 2026

IMAA reveals biggest Pitch-Chella cohort
This year, teams will pitch a national campaign for anti-bullying organisation - You Can Sit With Me.
by Vihan Mathur – Jun 1, 2026

IMMA brings 200+ to Indie Clean Up Australia Day
The activation involved the participants collecting more than 150 kilograms of rubbish across four locations.
by Vihan Mathur – Mar 19, 2026

IMAA invites Mark Byrne to Fast.Future.Present event
Independent Media Agencies Australia is expanding its member event series west, with AI adoption taking centre stage.
by Vihan Mathur – Mar 11, 2026

IMAA unveils tech council and academy expansion at Sydney Indie-Pendence Day
The tech council is designed to bring together agency leaders across technology, data and digital innovation.
by Vihan Mathur – Feb 20, 2026

IMAA names record number of mentors for 2026 Female Leaders of Tomorrow
IMAA CEO Sam Buchanan: 'It’s an honour to have nearly 40 of Australia’s top media and marketing talent'
by Vihan Mathur – Feb 10, 2026

IMAA unveils speaker line-up for 2026 Indie-Pendence Day conference
AI will be a major theme across both conferences.
by Vihan Mathur – Feb 5, 2026

IMAA updates AI guiding principles for indie agencies
There are new rules on targeting, vendor transparency and stronger governance.
by Mediaweek – Feb 4, 2026

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