Sam Buchanan
Showing 1 - 10 of 61 results
IMAA launches Indies Up Close forum for agency leaders
The 23 September Sydney event will put indie founders and commercial partners in the same room for candid sector talks.
by Tom Gosby – Sep 10, 2026
The indies have earned their seat at the table – what do we do with it?
MAA CEO Sam Buchanan says indies now manage 40% of Australia's total ad spend, so what comes next for the whole sector?
by Sam Buchanan – Sep 2, 2026
IMAA opens senior talent pipeline to indie agencies
The member-only directory connects independent agencies with senior freelance media talent for projects, pitches and workload spikes.
by Tom Gosby – Aug 27, 2026
IMAA takes media leaders on Country to rethink representation
Fifteen senior media executives joined IMAA’s Alice Springs immersion focused on culture, representation and reconciliation.
by Tom Gosby – Aug 20, 2026
Advertising Associates and Thinkerbell strike Pitch-Chella gold
Advertising Associates and Thinkerbell shared first place after pitching national campaigns for anti-bullying charity You Can Sit With Me.
by Tom Gosby – Jul 30, 2026
Opportunity or threat? Indie agencies can't decide what AI is
The IMAA's 2026 Indie Census finds cautious optimism - and a deepening tension at the heart of the AI opportunity.
by Mediaweek – Jun 24, 2026
Longreach Media joins WA Government media panel
The appointment gives an independent agency a place on the WA Government’s media services panel for the first time.
by Mediaweek – Jun 22, 2026
IMAA muscles up with 35 deals as indie agencies get AI and live commerce firepower
Five new partners join the IMAA's fifth-year program, bringing AI, live commerce, and brand visibility tools to independent agencies.
by Mediaweek – Jun 4, 2026
IMAA reveals biggest Pitch-Chella cohort
This year, teams will pitch a national campaign for anti-bullying organisation - You Can Sit With Me.
by Vihan Mathur – Jun 1, 2026
IMMA brings 200+ to Indie Clean Up Australia Day
The activation involved the participants collecting more than 150 kilograms of rubbish across four locations.
by Vihan Mathur – Mar 19, 2026
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