The ad was created by creative agency VaynerMedia, which manages PepsiCo's Smiths Snack Food brands in Australia.
Brittany Hockley is the first celebrity confirmed in the jungle.
The season kicks off Sunday 24 March at 7:30 pm.
Wildlife warrior Robert Irwin will be packing his bags for South Africa to join Julia Morris.
"He makes the whole show feel like it’s got this first-series energy around it."
Hugh Jackman ranked number one on the overall celebrity list.
