Vanessa Hunt: 'The ARN Data Match represents a pivotal moment in the evolution of data-driven advertising within the Australian audio market.'
Industry execs share their thoughts on the state of data privacy and what still needs to be done.
'The tide has firmly shifted toward the use of first-party data to drive marketing outcomes.'
Richard Knott: "Adele brings with her in-depth media and marketing insight and experience, a proven track-record of delivering results for marketers and...
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
