The first phase of the campaign focuses on ANZ and Hendrick’s.
"Major brands that are focusing less on performance marketing and more on long term brand building are using podcasts."
Caitlin Bancroft: "This is a great opportunity to evolve our Find Your Fit platform in a fun and contextual way."
Sirens founder, Eardrum’s Ralph van Dijk admitted the move was “the end of an era.”
