The pilot will be rolled out across various QMS formats as a world-first study into attention in OOH environments
• The network reaches 2.6 million people a week
• QMS campaigns include Gillette Australia, Michael Hill International, ANZ and AAMI
David Sutherland moves from QMS to Veridooh in new role
• The new network encapsulates 26 square kilometres of Sydney
• She will be responsible for leading the agency sales teams in Victoria and South Australia
• They also spoke about the economic potential of metaverse
• The business is set to extend market growth and leadership in Australia’s DOOH industry
• The global-first study is set for release later this year
• Visitor numbers in Sydney’s CBD were 90% of average 2019 levels
• A total of 150 units will be installed across the City of Sydney by August
• The DOOH campaign will run across digital sites nationally
• The campaign will champion an increased understanding of the medium
• Australians were called to boast about their favourite local business through a DOOH campaign
